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Studies show that dentists are losing 17% - 24% of their patients every year to attrition.
That’s insane.
As the owner of a dental practice, you are by definition an entrepreneur.
You’ve invested your time, your money, and put your heart and soul into your dental practice, building an asset that provides you and your family the lifestyle they currently enjoy.
And yet…
One-fifth of your practice is going somewhere else, rather than get their dental care from you. That means that you have an asset that is depreciating by 20% a year.
Ouch!
And no, it’s not because people are leaving the area. It’s because they don’t think you care about them.
How do we know?
Because consumers tell us that 68% of them would stay if you just kept in touch with them and showed that you care about them, and they weren’t just a paycheck.
Here’s the problem...
To just stay at your current production level, you have to replace most of the patients that are leaving you with new patients.
Or do you?
What if you had an automated program that kept in touch with both your active and inactive patient base and nurtures the relationship between your practice and your patients?
- Do you know that it costs 1/5th of the price to bring back an existing patient than to secure a new patient?
- Do you know that existing patients spend on average 33% more on procedures than new patients?
There is a saying in marketing that the money is in the list. That’s because marketers know that there is gold in the list…
…or in your case, in your list of active and inactive patients.
The reason is they already know you and TRUST you.
I’m sure you’ve seen in your own practice this is true. Just look at how much more production you generate for a returning patient than from a new patient.
So here’s the question: While large DSO’s are outspending you on advertising taking away your patients, why not spend a fraction of what advertising costs to schedule more higher-value appointments from your existing patient base?
It costs less money.
It’s easier to do… in fact, it’s automated.
Then any new patients, actually grow your revenue over last year instead of just having you breakeven.
The next question is how do you do reach your active and inactive patient base and maintain a nurturing relationship with them?
One thing is for sure, it’s not through Facebook.
How many times have you heard from a marketer that you need to build out your Facebook page because everyone is on Facebook?
Enough to make you throw up…
Facebook is not the solution, and if you're not sure let's take an example and zoom out a little bit...
- A dental practice may have 200 Facebook followers, and they have 3,500 patients in their system. That means 3,300 aren’t even in your nurturing system if you’re using Facebook.
- When you make a post on Facebook it is only shown to about 8% of your followers, or in the case above 16 people.
- Reaching 16 patients out of 3,500 is not an effective marketing/nurturing strategy.
I’m not suggesting that you don’t need to have a Facebook page, because there are several other reasons it’s important to your dental practice… but not as an effective way to maintain a nurturing relationship with your patients.
Our Solution... "Patient Nurturing Automated Email System"
The solution that we use with all our dental client’s is Patient Nurturing Automated Email System.
With our system you can now maintain an ongoing relationship with all your patients, keeping your practice in front of them on a systematic basis, build trust with them, make them loyal to your dental practice by demonstrating that you are the go-to expert in your market space, and leverage our system to offer them more services.
And here’s why patients like email:
- 94% of people say email is the main reason they go on the internet.
- 73% of consumers want to hear from local businesses via email.
- 49% want to hear from them via email on a weekly basis.
- 58% of adults log into their email account first thing in the morning.
- 72% of people prefer to receive promotional content through email
- Sending 4 emails in a month significantly increases the number of consumers opening more than one email.
Consider this, email marketing is proven to outperform other forms of marketing. Based on national statics it has an average of a 4400% ROI, or put differently, for every $1 you spend you get back $44.
If you aren’t using email as a patient reactivation, nurturing, and marketing strategy, you are making a huge mistake. This is transformational for your practice.
The probability of selling an existing customer is 60%-70%, while the probability of selling a new prospect is 5%-20%.
The "Patient Nurturing Automated Email System" holds the key to your success by nurturing your patients with a proven email campaign.
If you are interested in learning how to incorporate this strategy in your dental practice let’s schedule a 15-minute consult. Go from invisible to unmissable with your existing patient base.
Comment below if you have used Facebook as your strategy to maintain a relationship with your existing patients.
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